Monday, April 18, 2011

How to make directory submissions effective

Although directory submissions are a little outdated, they definitely help in getting more traffic to your website. This, in turn, helps in better marketing of your website and thus your company on the Internet.

Directory submissions are mainly required to build up incoming back links for your website. Though it is nothing more than a simple job that involves data entry, extra care should be taken while doing this and will do no harm to your business. Given below are some tips that will help in making your directory submission more effective:
  1. You should always make the search for a relevant category only. This usually takes up a lot of time. If you have to make a search for an appropriate category, select the main keyword that is adopted by your web site. Key in this word in the directory search box. Doing this will help you obtain a list of all the sites that are already listed in there. Along with the sites, the category they belong to also appear. This helps you in understanding the category you have in mind.
  2. Deep link submission is another thing that is to be kept in mind for directory submission. Most of us are under the impression that directories do not accept deep links and that it is done only in deep link directories. This is not the case since many directories do accept deep link submissions. This misunderstanding arises due to the neglect of the guidelines provided in various directories. These guidelines impeccably state that directories accept deep links.
  3. Many times you come across a situation wherein the message stating that the URL already exists, pops up. What most of us do is leave that directory and jump on to the next one. This should not be done, because what you might be doing is submitting the same link in the similar category. You should avoid doing this and submit your URL in another category. If, for example, you are endorsing a computer as your product, and have enlisted your URL in a directory under the category of electronic goods. What you can do the next time is enlist the same URL in another category, say consumer products. By doing this, you improve your directory submissions which in turn will help in more back links to your website.
These are only a few tips for enhancing your directory submission. But, there are other tips too, that you can incorporate while doing this. Since directory submission is all about building up your website's popularity, why not do it in a way that is profitable for you and your company in the long run?

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